CASE STUDY
Multi-channel fundraising
CLIENT: SLAVIC GOSPEL ASSOCIATION
CAMPAIGN: SUMMER BIBLE CAMPS CAMPAIGN
Overview
In 2023 and 2024, Digizent partnered with SGA (Slavic Gospel Association) for its annual digital fundraising campaign: Summer Bible Camps. More than 1,000 churches and missionary pastors supported by SGA expected to see 70,000+ children attend. Since more children come to Christ each year at Summer Bible Camps than any other outreach of churches served by SGA, the success of this campaign was critical.
Homepage Banner
Visitors who came to SGA’s homepage during the campaign’s run time were compelled to:
- Consider the most critical result of the Summer Bible Camps initiative
- Take action through their generosity to share the Gospel with impressionable children
- Consider the eternal impact their gift makes for the Kingdom
Lightbox
The lightbox reinforced the campaign goal of:
- Ministering to struggling children (some are orphans or from broken homes) spiritually and helping them connect to God
- Providing sponsorships for the expected number of girls and boys who want to attend Summer Bible Camps
- Receiving funds in time for the start of the camp season so that churches hosting these camps can plan ahead
Website Articles
Stories of children impacted by Summer Bible Camps were featured on SGA’s website to:
- Provide more visibility for this annual evangelistic outreach to children
- Invite users to give with calls to action and donation buttons strategically placed at the beginning and end of each article
Social
Multiple Facebook posts furthered the reach of this campaign by:
- Featuring images of actual young campers enjoying their experience
- Presenting the offer to send a child to a week of life-changing camp
- Alerting followers of the urgency as the campaign’s end date grew closer
Donation Forms
Our user-friendly donation form was:
- Breaking down the offer to the cost per child for attending Summer Bible Camp
- Showing the impact a gift can make and the far-reaching effect of reaching a child for Christ
- Reinforcing what costs are covered through a donor’s gift (food, transportation, Children’s Bibles or Christian literature, and ongoing discipleship to children and their families)
Campaign Results
The 2023 and 2024 “Summer Bible Camps” digital fundraising campaigns, developed by Digizent, represent the impact of innovative strategy and attention-getting creative when combined with a compelling offer.
We are proud of our work with SGA and will continue utilizing technology and multichannel marketing to make a difference together in our world.
Total Raised
Total donations
$30,327 more total raised
102 more total donations received
