Strong branding builds trust, conveys mission clearly, and inspires action. It helps attract donors, engage supporters, and stand out in a crowded space—ultimately driving greater impact and support.
The challenge for the redesign of the African Mission Healthcare logo was to simplify the logo that the client was using and turn it into something that visually spoke about the objective of this organization. It was important to highlight the place and the mission, which is why we chose to use the map of Africa in an abstract fashion and use predominant colors in the flags of that continent’s countries.
In addition to the typographic arrangement, cross symbols were added to symbolize the organization’s support of Christian medical missionaries and mission hospitals that provide compassionate healthcare in several regions on the African continent.
Good branding helps you increase donations by building trust, emotional engagement, and visibility—all of which are essential when you’re asking people to give toward a worthy cause.
For the Slavic Gospel Association (SGA) logo redesign, we started created several approaches but finally found the right solution in keeping the spirit of the logo. By modernizing it with perspective and volume; and changing the color palette to a less aggressive and more inviting color, we redefined the feeling of the logo and created a more approachable, human, dynamic and personalized solution to refresh their branding.
We also decided that adding the starting year of the organization helped inform the viewers about the lasting and inexhaustible effort from SGA to help people in the Soviet Union through the Gospel.
Appliance Innovation is a forward-thinking company with award-winning expertise in engineering solutions tailored for commercial food service operations. Their team combines industry experience with cutting-edge technology to craft efficient and effective service environments. Being seen as an innovative leader builds trust, drives market differentiation, and attracts consumers seeking smarter solutions. Digizent was honored to develop powerful branding for Appliance Innovation that ultimately drives sales and long-term business growth.
Simplicity, movement, and originality were the basis for the creation of the Appliance Innovation logo. Innovation and creative thinking are represented through the icon and its colors, while with the use of a solid typeface communicates seriousness and strength.
Digizent designed the Appliance Innovation website to highlight product specs, benefits, and applications for food service operators. Features include responsive and mobile-friendly design, high-quality product images and videos, detailed product pages, downloadable spec and feature sheets, conversion and engagement tools, and customer testimonials. Every element is intentionally created to ensure a seamless user experience that builds trust and drives equipment inquiries or purchases.
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