As part of a rebranding effort and new website launch in 2017, Digizent redesigned the main donation form for Slavic Gospel Association (SGA). At that time, Michael Johnson had just been named president. Michael was committed to enhancing online communication and fundraising effectiveness—and along with his team, he chose Digizent. Dynamically linked and continually updated content wed to weekly email reporting and revamped brand presence and online donation forms drove dramatic success. This resulted in an 80% lift in online gifts in 2018. In 2020, online donation forms continued to result in great success with 100% lift in (from 2018).
Donors can see exactly what to do and why it matters. Action-oriented language includes “Advance the Gospel” and “Donate Now.” The CTA stands out visually and emotionally, reinforcing the urgency and purpose behind the donation to encourage immediate follow-through.
Offering suggested donation amounts simplifies decision-making and increases gift size. Amounts can be paired with tangible impact messages to help donors visualize the real-world effect of their gifts. This encourages generosity and donor confidence.
As part of a full redesign Bible League International’s (BLI), Digizent also completely renovated and rebuilt the main donation form. Our primary goals were to maximize conversions, improve user experience, and build trust. With a cleaner, streamlined look and feel using the two column FlexFormz™ donation form, the new donation form fits naturally within the website flow and has increased online giving.
With a larger header image that spans the width of the two-column donation form, a benefit-driven headline is more clearly seen. The sub-headline in the right column unpacks the messaging of the main headline to provide further information and reasons to give.
Larger and more compelling images on the donation form evoke emotion and connect donors to the cause. Visual storytelling helps donors see the real-world impact of their gift, making the experience more personal and urgent.
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