For a campaign to provide Bible for Chinese Christians, the creative team carefully crafted the messaging and design to convey the urgent need for Scripture—and highlight the impact of providing God’s Word to those in need. The team used visually striking imagery to reinforce the message and convey the emotional connection to the cause. The result was an email series that effectively communicated the need and motivated ABS constituents to donate. Overall, the project demonstrated our ability to develop and execute a comprehensive digital email campaign that met the client’s objectives and engaged their audience.
Testing an offer of providing a Bible for $5 vs. the control of covering the Bible’s $2 paper cost, this eAppeal included a sidebar story of a woman in a rural village. The narrative engaged donors and helped them see how their gift can help others receive the Good News of Jesus.
The second emails repeated the same test and control versions and included a story about a woman who received the Bible. Later, her son survived a near-death experience and started reading God’s Word each day. Donors saw how they could help empower people with the gift of Scripture.
The final emails increased the urgency and time sensitivity of China’s growing Christian population and the shortage of Bibles. The test and control offers were reinforced to motivate donors to give the blessing of God’s Word to waiting Chinese people.
We served the Atlanta Community Food Bank by creating a segmented creative campaign that targeted mid/major donors and donors from the year prior. The goal was to create an energetic and exciting campaign that would build hype around a 2X match for the summer, valid only through the end of May. The messaging was aligned with the direct mail package and introduced the giving match in a way that would encourage donors and other constituents to support the cause.
Mid/major donors were recognized for the huge impact they made the prior summer for neighbors in need. They, along with general donors, were encouraged to help once more the families struggling to provide meals without school assistance.
In the second email, Mid/major donors were lauded for how they had stepped in before as a hero so many times before. They were encouraged to provide food for meals to families who were counting on their support to make it through the summer months.
The final emails included a countdown timer to increase visual urgency and reinforced the messaging that a hunger-free summer starts with you. This was the last chance donors had to take advantage of the 2X match opportunity that summer.
We helped NTFB launch an automated drip campaign to retain donors gained over the past few years. The campaign was designed to celebrate milestones in the relationship between NTFB and its donors. The campaign’s goal was to strengthen the relationship with donors by adding personalized touchpoints and increase gifts per donor. With this campaign, NTFB was able to retain more donors and build stronger relationships with them, leading to improved revenue for their cause.
The anniversary email had a celebratory theme and was sent 365 days after a user’s first transaction, thanking them for their support and reminding them of the impact their contribution had on the community.
For donors who had made their second gift to the food bank, the encouragement and acknowledgement they received helped strengthen ties. No ask was included, but the touchpoint helped keep the generosity’s momentum going.
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