CLIENT: IGNITE AMERICA
In advance of the release of Ignite America founder Barry Meguiar’s book, Live Ignited, Digizent created a landing page at IgniteAmerica.com to alert visitors that this resource was coming soon. They could sign up to receive updates about when the book was available to pre-order, as well as download a free sample devotional and receive information about other faith-sharing resources. Traffic to the landing page is directed from a lightbox on the IgniteAmerica.com homepage, as well social media posts and emails.
With concise content, this section highlighted the benefits of the Live Ignited devotional book. The practical help it offers in someone’s spiritual life, and the impact that can be made to motivate faith sharing, was briefly explained.
Unpacking the book even more, this section provided Scriptural support for the theme of the devotional—encouraging Christians to share their faith with others—and explained the ease of reading the devotional at any time of year since its 365 daily devotionals are undated.
Learning more about the author and his background lent credibility and increased interest. Barry Meguiar is not only a successful businessman (President of Meguiar’s Car Wax and host of Discovery Network’s Car Crazy television show for 18 years), he is also a strong believer who is called to motivate others to share their faith.
Once users responded to sign up and stay in the know about Live Ignited, a pop-up lightbox featured an easy form to capture names and email addresses to generate leads for Ignite America.
Driving users toward a single goal, this landing page reinforced the offer of learning more about the Live Ignited devotional book, increased emotional connection to the mission of Ignite America, and made the value of taking action clear. Digizent was proud to partner with Ignite American in this effort to attract prospects and grow their audience.
CLIENT: SLAVIC GOSPEL ASSOCIATION
To help Slavic Gospel Association (SGA) acquire new names for its list, Digizent created a landing page offering a freemium in exchange for users’ contact information. Users responding to ads on paid media platforms (Facebook, Google) could download a free eBook containing devotional stories of how God has worked in the lives of orphaned children and at-risk girls and boys. Life Lessons from “Unwanted” Orphans highlights the work of churches supported by SGA who have outreach ministries to struggling children in their communities.
Targeted outreach through ads that led to this landing page brought users who were most likely to care about the cause. The headline and offer were strong and easily visible. Visitor information was captured in exchange for the free eBook.
The Life Lessons from “Unwanted” Orphans eBook was presented in a compelling way to users. The resource can help strengthen one’s relationship with God as His work in the lives of hurting children is highlighted in each of the 30 stories.
Once users arrived at the landing page, they could quickly see the campaign message reinforced, a clear explanation of the value of signing up to download the eBook, and a simple form to capture their contact information.
The call to action was positioned strategically in the sign-up form and positioned at the very top of the landing page. No scrolling was needed to see the bold offer which converted interest into action.
The landing page is where the most important action happens in a digital campaign for name acquisition. It is a focused, strategic entry point into SGA’s mission—which includes outreach to forgotten children like those whose stories are told in the Life Lessons from “Unwanted” Orphans. By creating a landing page that helps potential donors connect with SGA, Digizent helped to lay the groundwork for ongoing relationships.
CLIENT: INTERCESSORS FOR AMERICA
Prior to the 2024 U.S. presidential election, we launched a successful paid media campaign from August through November to help Intercessors for America (IFA) expand their audience through name acquisition—and convert donors who would deeply connect with IFA’s mission to inform, connect, and mobilize people to pray and fast for the nation and its leaders. Paid media ads (AdWords, Facebook, Instagram, display) drove traffic to a focused landing page that offered the free 2024 Prayer Guide for the Elections download in exchange for names and email addresses.
The lead capture form with an opportunity to request the 2024 Prayer Guide for the Elections resource was positioned high up on the page and was immediately visible to visitors.
There was no question as to what visitors were being asked to do. Joining other Americans in prayer for the upcoming elections was conveyed with high importance, and the free resource would help.
Including supporting Scripture from Philippians 4:6-7 connected with the mission of IFA and also pointed to the biblical basis for taking action and being agents of change through prayer.
The button to get the 2024 Prayer Guide for the Elections resource was highly visible in red and placed above the fold. Opt-in information that the responder would receive future communication from Intercessors for America was also included.
By understanding where IFA’s target demographic spends their time online and the kind of content they engage with, Digizent increased traffic to the landing page for this campaign—and helped spread the importance and urgency of IFA’s work while boosting awareness.
We promise you'll hear back from us in 2 business days or less!
