We launched a successful paid media campaign from August 2024 through November 2024—pre-election—to help Intercessors for America (IFA) expand their audience through name acquisition and convert donors who would deeply connect with IFA’s mission to inform, connect, and mobilize people to pray and fast for the nation and its leaders.
Campaign elements included ads (AdWords, Facebook, Instagram, display), landing pages, donation forms, and an email drip welcome series. In exchange for email address submissions, a free resource was offered in a name acquisition campaign during this time period: the 2024 Prayer Guide for the Elections.
Newly acquired names received a three-email welcome series to integrate them into the regular communication cycle. The donor acquisition campaign offered new donors the free book, We Declare: 31 Days of Intercession for America, in exchange for their gift.
We targeted prospective donors or “cold names” who showed online engagement or behavior patterns that made them good candidates for becoming IFA supporters. Retargeting ads were also served to house file names to encourage engagement and interactivity.
By understanding where IFA’s target demographic spends their time online and the kind of content they engage with, Digizent was able to help spread the importance and urgency of IFA’s work while boosting awareness and fundraising efforts.
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