COPYWRITING
Social network messaging
Helping Women Facing Unexpected Pregnancies
We help Caring Network maintain a continuous stream of posts—both static and carousel—on Facebook, Instagram, and LinkedIn. Our writers look for the most compelling ways to engage followers and persuade them to respond so that more women facing unexpected pregnancies will be equipped to choose life for their babies. Donors and followers are informed on an ongoing basis, and are regularly reminded of their opportunities to help save lives.
Special Days
Taking advantage of holidays and other occasions that tie in to the cause of life-affirming work is the perfect opportunity to be seen in social media feeds. We incorporated a key verse of Scripture in this post wishing mothers, and those who are like mothers to us, a Happy Mother’s Day.
Practical Resources
Caring Network has an array of online resources to help inform about unexpected pregnancy, adoption, and the work of life. There is also help and hope for women and men who have already made the choice to have an abortion. Informational posts like this increased engagement and brought awareness.
Increasing Impact
Asking donors or followers who are not yet donors to consider giving monthly is an effective way to build long-term sustainability, deepen relationships, and increase overall impact. Regularly posting invitations to encourage people to become monthly donors helped cultivate sustained partnerships.
