DONATION FORM
Donation form redesign
Improving Experience and Outcome
As part of a rebranding effort and new website launch in 2017, Digizent redesigned the main donation form for Slavic Gospel Association (SGA). At that time, Michael Johnson had just been named president. Michael was committed to enhancing online communication and fundraising effectiveness—and along with his team, he chose Digizent. Dynamically linked and continually updated content wed to weekly email reporting and revamped brand presence and online donation forms drove dramatic success. This resulted in an 80% lift in online gifts in 2018. In 2020, online donation forms continued to result in great success with 100% lift in (from 2018).
A Concise Call to Action
Donors can see exactly what to do and why it matters. Action-oriented language includes “Advance the Gospel” and “Donate Now.” The CTA stands out visually and emotionally, reinforcing the urgency and purpose behind the donation to encourage immediate follow-through.
Pre-Set Donation Amounts
Offering suggested donation amounts simplifies decision-making and increases gift size. Amounts can be paired with tangible impact messages to help donors visualize the real-world effect of their gifts. This encourages generosity and donor confidence.
