Matching challenge campaign
Doubling Impact
We served the Atlanta Community Food Bank by creating a segmented creative campaign that targeted mid/major donors and donors from the year prior. The goal was to create an energetic and exciting campaign that would build hype around a 2X match for the summer, valid only through the end of May. The messaging was aligned with the direct mail package and introduced the giving match in a way that would encourage donors and other constituents to support the cause.
Match Announcement Email
Mid/major donors were recognized for the huge impact they made the prior summer for neighbors in need. They, along with general donors, were encouraged to help once more the families struggling to provide meals without school assistance.
2X Match Extended Email
In the second email, Mid/major donors were lauded for how they had stepped in before as a hero so many times before. They were encouraged to provide food for meals to families who were counting on their support to make it through the summer months.
Last Chance Email
The final emails included a countdown timer to increase visual urgency and reinforced the messaging that a hunger-free summer starts with you. This was the last chance donors had to take advantage of the 2X match opportunity that summer.
