Strengthening relationships
Celebrating Donor Milestones
We helped NTFB launch an automated drip campaign to retain donors gained over the past few years. The campaign was designed to celebrate milestones in the relationship between NTFB and its donors. The campaign’s goal was to strengthen the relationship with donors by adding personalized touchpoints and increase gifts per donor. With this campaign, NTFB was able to retain more donors and build stronger relationships with them, leading to improved revenue for their cause.
Anniversary Email
The anniversary email had a celebratory theme and was sent 365 days after a user’s first transaction, thanking them for their support and reminding them of the impact their contribution had on the community.
Second Gift Email
For donors who had made their second gift to the food bank, the encouragement and acknowledgement they received helped strengthen ties. No ask was included, but the touchpoint helped keep the generosity’s momentum going.
