CASE STUDY
Multi-lingual digital aquisition
CLIENT: EWTN GLOBAL CATHOLIC NETWORK
CAMPAIGN: MARY, MY MOTHER
Overview
In 2024, Digizent partnered with EWTN Global Catholic Network to launch a bilingual digital fundraising campaign titled Mary, My Mother. Designed to reach and engage Spanish-speaking audiences in the U.S., the campaign invited users to deepen their faith and build a stronger digital connection with EWTN. Centered around a devotional eBook, the initiative encouraged visitors to sign up, receive the resource, and support EWTN’s mission of global evangelization through their generosity.
The Mary, My Mother campaign included a thoughtfully sequenced email series designed to:
- Introduce recipients to the devotional eBook
- Encourage sign-ups and downloads
- Highlight EWTN’s Spanish-language content and programming
- Invite readers to donate and help spread God’s love to more people
Each email was crafted with:
- Culturally mindful imagery
- Clear, concise language tailored to the audience
- A focus on enhancing the user experience and deepening engagement
Organic Social
Organic social media posts spread awareness and encouraged engagement by:
- Sharing the eBook offer in an engaging way
- Speaking directly to Spanish speakers in the United States
- Featuring the eBook cover image
- Explaining the message and importance of EWTN
Web Banners
The web banners incorporated the imagery used from the eBook cover and:
- Created a cohesive design across the campaign materials
- Boldly called audiences to sign up and download the eBook
- Motivated an impactful response while emphasizing EWTN’s mission to strengthen bonds and unite more people with Christ
Paid Media
Facebook, banner, and display ads were used to:
- Grab attention with eye-catching designs that highlighted the compelling offer
- Encourage audiences to sign up and download the eBook, Mary, My Mother
Landing Page
The landing page and its lightbox were designed to provide a clear path for the audience to:
- Sign up and download the eBook, Mary, My Mother, by highlighting the value of the resource
- Take immediate action and accept the invitation to donate
- Learn how their support can directly expand EWTN’s reach
- Understand how their generosity helps bring the message of the Gospel to more people
- See the impact of financial partnership which allows others to deepen their understanding of God’s love and grow in faith
Donation Form
The donation form provided an intuitive experience by:
- Guiding users to make a meaningful donation to EWTN
- Highlighting the impact their support has for those in need through thoughtfully crafted messaging and visuals
- Encouraging users to further EWTN’s mission and help bring God’s message to the world
Campaign Results
The campaign successfully expanded EWTN’s U.S. Spanish-speaking audience by capturing 6,455 new contacts. It also fostered deeper faith connections and led to a notable increase in new donors, strengthening EWTN’s mission and outreach.
Total Campaign Signups
Total New Names Acquired
OF SIGNUPS WERE NEW NAMES
