LANDING PAGE
Prayer guide download
CLIENT: INTERCESSORS FOR AMERICA
Mobilizing Likeminded People
Prior to the 2024 U.S. presidential election, we launched a successful paid media campaign from August through November to help Intercessors for America (IFA) expand their audience through name acquisition—and convert donors who would deeply connect with IFA’s mission to inform, connect, and mobilize people to pray and fast for the nation and its leaders. Paid media ads (AdWords, Facebook, Instagram, display) drove traffic to a focused landing page that offered the free 2024 Prayer Guide for the Elections download in exchange for names and email addresses.
Capturing Contact Information
The lead capture form with an opportunity to request the 2024 Prayer Guide for the Elections resource was positioned high up on the page and was immediately visible to visitors.
Clear Messaging
There was no question as to what visitors were being asked to do. Joining other Americans in prayer for the upcoming elections was conveyed with high importance, and the free resource would help.
Trust and Credibility
Including supporting Scripture from Philippians 4:6-7 connected with the mission of IFA and also pointed to the biblical basis for taking action and being agents of change through prayer.
Get Resource CTA
The button to get the 2024 Prayer Guide for the Elections resource was highly visible in red and placed above the fold. Opt-in information that the responder would receive future communication from Intercessors for America was also included.
Boosting Awareness
By understanding where IFA’s target demographic spends their time online and the kind of content they engage with, Digizent increased traffic to the landing page for this campaign—and helped spread the importance and urgency of IFA’s work while boosting awareness.
