LANDING PAGE
Daily devotional download
CLIENT: IGNITE AMERICA
Building Awareness
In advance of the release of Ignite America founder Barry Meguiar’s book, Live Ignited, Digizent created a landing page at IgniteAmerica.com to alert visitors that this resource was coming soon. They could sign up to receive updates about when the book was available to pre-order, as well as download a free sample devotional and receive information about other faith-sharing resources. Traffic to the landing page is directed from a lightbox on the IgniteAmerica.com homepage, as well social media posts and emails.
Top Banner
With concise content, this section highlighted the benefits of the Live Ignited devotional book. The practical help it offers in someone’s spiritual life, and the impact that can be made to motivate faith sharing, was briefly explained.
An Enticing Preview
Unpacking the book even more, this section provided Scriptural support for the theme of the devotional—encouraging Christians to share their faith with others—and explained the ease of reading the devotional at any time of year since its 365 daily devotionals are undated.
The Man Behind the Book
Learning more about the author and his background lent credibility and increased interest. Barry Meguiar is not only a successful businessman (President of Meguiar’s Car Wax and host of Discovery Network’s Car Crazy television show for 18 years), he is also a strong believer who is called to motivate others to share their faith.
Get Updates & Pre-Order CTA
Once users responded to sign up and stay in the know about Live Ignited, a pop-up lightbox featured an easy form to capture names and email addresses to generate leads for Ignite America.
A Single Goal
Driving users toward a single goal, this landing page reinforced the offer of learning more about the Live Ignited devotional book, increased emotional connection to the mission of Ignite America, and made the value of taking action clear. Digizent was proud to partner with Ignite American in this effort to attract prospects and grow their audience.
