LANDING PAGE

Life Lessons from “Unwanted” Orphans

CLIENT: SLAVIC GOSPEL ASSOCIATION

Devotional Stories

To help Slavic Gospel Association (SGA) acquire new names for its list, Digizent created a landing page offering a freemium in exchange for users’ contact information. Users responding to ads on paid media platforms (Facebook, Google) could download a free eBook containing devotional stories of how God has worked in the lives of orphaned children and at-risk girls and boys. Life Lessons from “Unwanted” Orphans highlights the work of churches supported by SGA who have outreach ministries to struggling children in their communities.

An Inspirational Tool

Paid media ads offering a free eBook—Life Lessons from “Unwanted” Orphans—directed users to a landing page to request this resource, which includes real-life accounts of children in war and other at-risk situations. The eBook was promoted as a helpful tool to inspire the faith of readers and includes 30 days of stories. The sign-up form was featured in a prominent position to encourage prompt action and the exchange of names and email addresses for access to download the eBook.

Lead Generation

Targeted outreach through ads that led to this landing page brought users who were most likely to care about the cause. The headline and offer were strong and easily visible. Visitor information was captured in exchange for the free eBook.

A Specific Offer

The Life Lessons from “Unwanted” Orphans eBook was presented in a compelling way to users. The resource can help strengthen one’s relationship with God as His work in the lives of hurting children is highlighted in each of the 30 stories.

Ad Campaign Destination

Once users arrived at the landing page, they could quickly see the campaign message reinforced, a clear explanation of the value of signing up to download the eBook, and a simple form to capture their contact information.

Download CTA

The call to action was positioned strategically in the sign-up form and positioned at the very top of the landing page. No scrolling was needed to see the bold offer which converted interest into action.

Long-Term Engagement and Support

The landing page is where the most important action happens in a digital campaign for name acquisition. It is a focused, strategic entry point into SGA’s mission—which includes outreach to forgotten children like those whose stories are told in the Life Lessons from “Unwanted” Orphans. By creating a landing page that helps potential donors connect with SGA, Digizent helped to lay the groundwork for ongoing relationships.

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