CASE STUDY
Online relaunch
CLIENT: REACHING SOULS INTERNATIONAL
CAMPAIGN: WEBSITE REDESIGN
Overview
In our collaboration with Reaching Souls, our mission was clear: to create a digital platform that would amplify their reach and impact. Overhauling their website, we meticulously crafted a new architectural framework, strategically refined the layout, enriched content, and redesigned the interface. Our focus was simple yet profound—to empower Reaching Souls to fulfill its mission of reaching the most people for Christ, as swiftly as possible. Through these efforts, we aimed to equip them with an easily editable website to accommodate the addition of new ministry focuses and Gospel stories, provided the digital tools that reflect their values, and ensured an effortless user experience. This partnership marked the evolution of Reaching Souls’ online presence, enhancing its ability to share its vision with the world.
Homepage
The redesigned homepage serves as a powerful window into Reaching Souls’ brand. We took steps to:
- Prioritize clarity and user-friendliness
- Ensure that visitors can swiftly grasp the organization’s core mission and values
- Maintain a razor-sharp focus on guiding the user journey
- Make it easy to access vital information, engage with impactful content, and navigate the website seamlessly
- Allow Reaching Souls to showcase its identity, but also streamlines the visitor’s path toward involvement and support
Accessible Communication
Navigating the intricate process of reaching people for Christ was made transparent and accessible in the website’s “How We Reach People” section. We demystified this multifaceted journey by:
- Breaking it down into comprehensible components for site visitors
- Featuring clear visuals and concise explanations
- Empowering users to understand how Reaching Souls partners with National Missionaries— eliminating language and cultural barriers, and facilitating natural discipleship
- Transforming the complexity of their mission into an easily digestible narrative
- Enabling visitors to appreciate the depth of their work
Storytelling for Impact
At the heart of Reaching Souls’ impact lie the stories of transformed lives. In the “Reaching Souls” section, our website design ensured that users can:
- Swiftly access this treasure trove of inspiration
- Access the Stories Catalog, which humanizes the organization’s monumental goal by showcasing individual stories of impact
- Immerse themselves in these narratives, witnessing firsthand the transformative power of Reaching Souls’ work
- See that even the grandest mission is ultimately realized through the lives it touches
Encouraging User Interaction
The “Get Involved” section is a beacon for those who want to make a tangible difference. This area of the website:
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- Offers users a clear and actionable pathway to support Reaching Souls’ mission
- Helps visitors discover exactly how they can contribute—from financial support to volunteering opportunities
- Shows that the process of making a difference is straightforward and achievable
Donation Form
To maximize donor conversion and minimize friction, we designed a user-friendly donation form that:
- Streamlined the giving process
- Ensured that supporters can contribute effortlessly
- Invited users to be part of Reaching Souls’ mission
- Made the act of donating a seamless and rewarding experience
Redesign Results
By revamping their website, we’ve amplified their reach, clarified their message, and provided a user-friendly platform that empowers visitors to get involved. This project signifies a pivotal moment in Reaching Souls’ journey, enabling them to bring Christ’s message to more people, more effectively. Through our partnership, we’ve set the stage for a future where the organization’s mission can impact even more lives, one story at a time. Together, we’ve taken their vision and made it accessible to the world, fulfilling the core mission of reaching souls.
USERS INCREASE
SESSIONS
GENERAL PAGEVIEWS
HOMEPAGE VIEWS
how we reach people VIEWS
gospel stories views
GET INVOLVED VIEWS
DONATION FORM VIEWS
