CASE STUDY
Multi-channel fundraising
CLIENT: SLAVIC GOSPEL ASSOCIATION
CAMPAIGN: WAR IN UKRAINE
Overview
Since the war in Ukraine began in late February 2022, media has shown what is visible in the natural: pain and suffering, violence and bloodshed, heartbreak and hopelessness. SGA sees the other side of the story. The story of hope and lives changed. Through the SGA Ukraine Emergency Campaign, Digizent helped to share stories of hope and lives changed. Utilizing real-time updates from SGA’s network of sponsored churches in the region, Digizent created regular updates on the website, including homepage banners, videos, and sticky box elements. We also deployed a series of War Reports and email appeals to raise gifts for much-needed supplies. Additionally, Digizent compiled inspiring stories and images to create impactful video content that was shared on the website, email, social media, and landing pages.
Lightboxes
Homepage lightboxes were also updated and deployed periodically to:
- Alert users of new developments and stories as they were received
- Provide additional opportunities to donate and join in prayer
Sticky Box
The sticky box element included a video and was added to:
- Allow those who closed the lightbox with the video to access it later
- Travel down the page as the user scrolls
- Be a constant reminder of the need and not be lost with other homepage content
Landing Pages
Regular updates from the field in Ukraine allowed site visitors to:
- Get consistent content directly from the source
- Understand the impact of their giving and prayer support
- Stay connected with the mission of SGA and the churches it sponsors
Ukraine News/Story Archive
A special new section and archive was created to include:
- Stories, photos, and videos received from Ukraine
- A one-stop area where users could return to see updates—often uploaded on a daily basis
Video Series
After receiving an abundance of heartbreaking and inspiring stories and images from SGA, we created a video series that could:
- Increase engagement rates and be most impactful to potential donors
- Tell the story through real images and sometimes from-the-scene audio
- Quickly grab attention and motivate engagement where it otherwise may not occur
- Be used in multiple places on the website, in emails, and in social media
The very first Ukraine related email was deployed within 36 hours of the start of the war. Since then, we created and deployed:
- A series of War Reports featuring stories received from SGA-supported pastors on the ground in Ukraine
- Email appeals to raise donations for supplies that churches can distribute to their communities and for ministry needs as needed
Donation Forms
FlexFormz™ donation forms that tied into each email/digital element:
- Were deployed with tangible gift arrays for one-time or monthly gifts
- Reinforced the offer of how to help Ukrainians in need
- Showed how donors could easily partner SGA-supported churches to bring help and hope
Campaign Results
The campaign continues to have significant impact, providing meals, heating materials, generators, clothing, transportation, and so much more — including hope — to people in desperate situations.
From February 2022 to May 2025, the campaign has raised $2,326,474 that has gone directly to support refugees, families, children, widows, and churches, as they attempt to survive and rebuild while facing unimaginable obstacles.
TOTAL DONATIONS Raised
MONTHLY – $278,226.50 | ONE TIME – $2,048,247.37
TOTAL OF GIFTS
MONTHLY – 3,854 | ONE TIME– 8,623
Average gift
MONTHLY – $72 | ONE TIME– $238
