How to Improve Donor Response

Welcome to the first episode of The Doing Good Lab podcast, brought to you by Digizent — a digital agency helping nonprofits thrive through innovation and creativity.

Host Paola Espinosa is joined by Digizent’s CEO Jim Killion and Chief Creative Officer Aaron Sandoval to explore one of the biggest challenges nonprofits face today: improving donor response. With decades of experience in digital fundraising and creative strategy, Jim and Aaron unpack what truly motivates donors to give — and what might be getting in their way.

Key Takeaways:

• Why empathy and clarity beat complexity in donor communication
• How small changes to your donation form can dramatically boost completion rates
• What the “million-dollar button” is — and how it led to a 7-figure giving increase
• The emotional triggers that lead to lasting donor relationships
• Why mobile-optimized giving experiences are no longer optional

Plus, learn how a simple shift in perspective—from “we need” to “you can help”—can transform your messaging and deepen trust.

Episode 001 Guest Bios:

Jim Killion – Digizent Chief Executive Officer:

Founder and leader of Digizent International, Jim is an award-winning industry leader who has been pioneering digital concepts since 1995. He is the founder of 10 direct response companies. He launched his first digital group in 1995 and has been breaking interactive barriers ever since. Jim is a Diamond Echo Award winner, the highest award given by the Direct Marketing Association.

Aaron Sandoval – Digizent Chief Creative Officer:

Aaron is an award-winning authority, speaker, and industry leader on interactive strategy, architecture, user experience, and creativity. He has crafted interactive media for dozens of partners such as SONY Music, Coca-Cola, PayPal, Susan G. Komen, Network for Good, and has worked for scores of international enterprises. 

Tool Spotlight – FlexFormz:


Digizent’s FlexFormz helps nonprofits reduce donor drop-off by creating smarter, faster, easier-to-use donation forms. With tools like Apple Pay, Google Pay, and mobile-first design, it’s built to remove friction and boost response rates. Learn more at FlexFormz.com.

Digizent | Doing good.™

At Digizent, we create strategic, creative, and technical digital solutions that are award-winning, dynamic, and purpose-built for your nonprofit’s success. We believe results reach far beyond clicks and conversions. They touch lives, build futures, and shape a better world. That’s Doing good.™