CASE STUDY
Multi-channel fundraising
CLIENT: SLAVIC GOSPEL ASSOCIATION
CAMPAIGN: ORPHANS REBORN
Overview
In 2023, Digizent partnered with the Slavic Gospel Association (SGA) to drive a transformative digital campaign: Orphans Reborn. Our goal was clear—to strategically combine creativity and technology to address a pressing issue: the plight of over 700,000 children living in grim state-run orphanages inside Russia, Eastern Europe, and various Central Asian countries. The importance of this campaign could not be understated, as it aligned with SGA’s mission to extend Christ’s compassion to marginalized youth, offering them hope and a future.
Homepage Banner
We revamped the SGA homepage for the Orphans Reborn campaign by:
- Using visuals and messaging to introduce visitors to the Orphans Reborn initiative
- Effectively directing visitors through the gateway of this banner to engage with the campaign and contribute to its success
Lightbox
Digizent promoted the Orphans Reborn campaign by:
- Using strategic lightboxes on the SGA website to immerse visitors in the Orphans Reborn mission
- Engaging users with stories of at-risk children and the impact of the campaign through these unobtrusive elements
- Evoking empathy and driving action to reach the goal
Sticky Box
By strategically placing sticky boxes as unmissable prompts for users, we:
- Provided for persistent calls to action
- Prompted site visitors to donate and get involved
- Made taking action effortless and seamless
A series of impactful emails ran throughout the year’s campaign. They effectively:
- Told compelling stories to motivate response
- Highlighted the urgent need for support
- Provided a direct pathway for users to contribute to the Orphans Reborn campaign
Donation Forms
Our user-friendly donation form was:
- Optimized for donor conversion
- Streamlined for an easier giving process
- Designed to ensure that supporters could contribute easily and quickly
Campaign Results
By collaborating with SGA, we’ve achieved tangible results and created a blueprint for impactful digital campaigns in our industry. Together, we’ve made a lasting impact that showcases the potential of our work in bringing about positive change.
Raised
Average gift
Oprhans helped for one year!
