In 2024, Digizent partnered with EWTN (Eternal Word Television Network) for a new digital fundraising campaign: “Mary, My Mother.” The goal of the campaign was to expand EWTN’s reach into the Spanish-speaking audience in the U.S. and provide opportunities to deepen their faith journey, while building a digital connection with EWTN.
The campaign centers around an eBook “Mary, My Mother,” encouraging the audience to sign up to download and donate to help further EWTN’s mission of evangelization.
This campaign features a series of emails that introduce the audience to the eBook, encourages them to sign up and download, highlights EWTN’s Spanish speaking programming and content, and ultimately guide them toward making a donation to help unite more people in God’s love. The emails incorporate thoughtfully chosen imagery and concise language, appropriate for cultural differences to enhance the user experience and engage the audience.
In 2024, a paid media campaign was created to inspire audiences to sign up and download the eBook, “Mary, My Mother.” The campaign utilized Facebook ads, banner ads, and display ads, featuring eye-catching designs that highlighted the compelling offer and captured the audience’s attention.
The 2024 “Mary, My Mother” digital fundraising campaign, developed by Digizent, highlights the impact of thoughtful approaches combined with forward-thinking creatives. Our work with EWTN is truly rewarding, and we look forward to deepening our collaboration, utilizing dynamic approaches and creative solutions to advancing their mission in the audience’s heart language.
Organic social media post shares the eBook offer in an engaging way, speaking directly to Spanish speakers in the U.S. The post featured the eBook cover image and shared the message of EWTN.
The web banners incorporated the imagery used from the eBook cover, creating a cohesive design across the campaign materials. Bold calls to action encourage the audience to sign up and download the eBook, motivating an impactful response while emphasizing EWTN’s mission to strengthen bonds and unite more people with Christ.
The landing page was designed to provide a clear path for the audience to sign up and download the eBook, “Mary, My Mother,” by highlighting the value of the resource and encouraging immediate action. Utilizing a lightbox, the users are invited to donate, with messaging that emphasizes how their support can directly expand EWTN’s reach. By contributing, they help bring the message of the Gospel to more people, allowing others to deepen their understanding of God’s love and grow in faith.
The donation form provides an intuitive experience by guiding users to make a meaningful donation to EWTN. Thoughtfully crafted messaging and visuals highlight the impact their support has on the lives of those in need. The audience is encouraged to further EWTN’s mission and help bring God’s message to the world.