SGA (Slavic Gospel Association) works with churches and pastors around the world to provide healing, aid, and hope. In 2022, fundraising for the war in Ukraine became one of their greatest priorities. Our design and copy teams at Digizent worked with SGA to create a multi-channel Ukraine fundraising strategy. Over $1.7 Million Dollars was raised for SGA in 2022, with 55% given towards the need in Ukraine. Digizent was awarded the 2023 Platinum Award for digital excellence for our SGA Ukraine War Campaign from Ava Digital Awards.
Homepage lightboxes were also deployed as new developments and stories were received. Site visitors have the opportunity to donate and also join in prayer.
The very first Ukraine related email was deployed within 36 hours of the start of the war. Since then, a series of War Reports featuring the stories received from SGA-sponsored pastors on the ground in Ukraine, along with email appeals have been sent to raise donations for supplies needed.
“With the bump we saw on GivingTuesday, we are seeing roughly a 70% increase in online revenue growth fiscal year to date as well as 60% growth in the gift count. This is most encouraging! Thank you Digizent — you and your wonderful staff are a great blessing to us!”
Michael Johnson | SGA President
FlexFormz™ donation forms that tie into each email or digital element are deployed with tangible gift arrays so donors can easily give to help Ukraine efforts.
After receiving an abundance of heartbreaking and inspiring stories and images, Digizent compiled resources received from SGA to create a video series as videos increase engagement rates and can be most impactful to a potential donor. Telling the story through real images can quickly grab attention and engagement where it otherwise may not occur. These videos were released on the website, via email, social media and on the landing pages.