THE APPROACH

For the “FlexFormz” project, we needed to create a logo that inspired user confidence, in addition to conveying the company’s specialty — online donation forms.

We created an icon to illustrate a bank transaction and included the form of a credit card in the center to solidify the idea.

In the typographic arrangement, we divided the branding in two, giving soft and flexible curves to “Flex” and having a more conservative arrangement in a san serif font for “formz”.