Brand Portfolio

Logo

2001 Digizent Portfolio Brand Ffz Logo

THE APPROACH

For the “FlexFormz” project, we needed to create a logo that inspired user confidence, in addition to conveying the company’s specialty — online donation forms.

We created an icon to illustrate a bank transaction and included the form of a credit card in the center to solidify the idea.

In the typographic arrangement, we divided the branding in two, giving soft and flexible curves to “Flex” and having a more conservative arrangement in a san serif font for “formz”.

Fonts

2001 Digizent Portfolio Brand Ffz Fonts

Colors and Other Applications

2001 Digizent Portfolio Brand Ffz Colors
2001 Digizent Portfolio Brand Ffz Mockup

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