THE APPROACH

Fun is the word that described the creating of this logo. Appealing a younger audience was the main goal of the StartNew Summit logo, and we did this by using a casual and fun font with really vibrant colors, showing movement and energy through this arrangement. For this particular job, the client wanted to use an icon that was already made for the StartNew brand, so we needed something that worked with this icon and added freshness and energy to it. That is why the color and font pick was so important.